Behind the brand
Why MAMÉ doesn't show faces, yet
A founder's note on building trust before building product.
You may have noticed that our first images show the dresses and not the women wearing them. That is deliberate, and it is temporary.
MAMÉ was built on a simple idea: that her story, not the founder's face, should sit at the centre of everything. Before we ask you to see yourself in a campaign, we want to earn the right to put one in front of you.
Trust first, then product
Many labels launch with a perfect face and a perfect body, and invite you to measure yourself against both. We would rather show you the cut, the knit and the way the fabric falls, and let you decide how it would feel on you.
What comes next
When we do show faces, they will be real women from our community, at different stages and in different bodies, photographed in natural light and real places. If you would like to be one of them, write to us at hello@mame.co.
Until then, thank you for trusting a brand that is still becoming too.
I. Masliah, Founder
